Search engines are designed to return the most relevant websites to their user’s searches. This means that search engines such as Google and Bing are constantly looking for ways to determine whether your site is relevant and provides the answers users are searching for.
Because of this, it is important that you take into consideration SEO. SEO stands for Search Engine Optimisation and is the term used to define whether a site is discoverable on search engines. Every website owner should take into consideration how their site is structured, how their content is presented and whether their site is favoured by search engines.
Here are my top 10 tips on how you can improve your search engine rankings through SEO:
Navigation & Site Structure
Your site navigation needs to be clear and understandable. A logical structure to your site helps search engines to interpret the information on your site easily. Create a sidebar that makes for easy navigation, with a well thought through positioning of each page.
Pick a keyword for each of your pages and then consider all the synonyms and variations of that word. These words should feature throughout your webpage, in order to keep your content relevant and to feature on as many similar searches as possible. There was a time when keyword density was favoured by search engines, however, this is no longer the case so don’t repeat keywords unnecessarily.
Keywords in URLs
Do, however, make sure your chosen keywords feature in your webpage’s URL. Including each keyword in the webpage’s URL will help search engines to understand what is on the page and feature it accordingly.
Headings provide structure to your articles and pages. Ensure your headings are positioned in a logical order, with a main title followed by headings that breakdown the content into clear sections. This use of headings will allow search engines to understand what each piece of content entails.
Pictures should strength your content by making it more attractive and improving your users experience. No one wants to read an article that is 1,000 words long and will take 20 minutes to get through. Images spark interest, excite the reader and are easy to consume. To support your SEO, save each picture with a keyword in the file name, this will help search engines relate your images to what your content is about.
Large files on your website will slow down how quickly your site loads. Websites with slow load times are unpopular with search engines, as most users don’t stick around to wait for a webpage to load. Ensure you are using small files that load quickly and your site will fly up the search results.
Link building is important and gives your website credibility. You should aim to include links from your website to other relevant sites that your users will benefit from. This is a two-way thing and you should attempt to have other websites link to your own as much as possible. Not only will this drive new traffic but, search engines favour sites that include different links.
Meta description refers to the text that appears under your web address within search results. Meta descriptions provide a preview for what your webpage contains and entices users to click through. A meta description that is relevant and includes your keywords will see higher rankings from search engines and more click throughs.
Refine Your Site
It’s important to not get complacent about SEO. Track your website’s analytics and see what pages are getting the most traffic and then replicate this across your other pages. Search engines are always altering their approach to rankings, in order to provide the most relevant search results for their users. It’s important to stay on top of SEO and understand what works for your website.
Why not get in touch, I’m on 07823 449485 or email me on firstname.lastname@example.org I’m always looking to widen my audience and have more connections and give advice.