My top four reasons why your business should be on social media

Social media is a powerful marketing tool, but why exactly should your business be investing time and effort into social platforms? We go back to basics to highlight the key incentives for getting your brand online and social.

Increase brand awareness

Social media is the most cost-effective way to spread the word about your business. Facebook alone has over 2 billion monthly active users[1], allowing for easier communication between yourself and your target audience on a large scale. It’s a great way to share content that shows off who your business is and what you are trying to achieve.

Build a community

Your social media pages are a form of online community with your followers and users all having a mutual interest, your business. Use this to your advantage and encourage discussion and engagement across your platforms. It doesn’t have to be product specific, you could focus on a mutual interest your audience shares. By providing value and support to your customers in this way you can build up trust and improve customer experience through a sense of community.

Social listening

Communicate with your audience and listen to their feedback. The very nature of social media is all about sharing information publicly and this allows for businesses to easily conduct market research. Monitor conversations, ask questions, trial new messaging, all of these things can be easily done via your social media channels and will allow you to understand your target audience better and what it is that’s important to them.

Driving purchase

Social media platforms primarily operate around the concept of users sharing and engaging with hyperlinks to other websites. This is great for businesses as it allows the content that you share on your social platforms to drive new web traffic to your site, in turn, leading to further sales. In order to effectively maximise the leads generation coming from your social media channels make sure your content is specifically targeted to your audience, the more relevant the content, the more likely you will receive a click through to your site.

Social media holds a labyrinth of opportunity and making sense of where to prioritise your efforts can be complicated. Start by reviewing your social media strategy, a social media strategy can provide a targeted, effective, approach that will lead to further sales and lead generation for your business.